Session 1: Introductory session in the subject. Presentation of the subject: objectives, teaching methodology, evaluation methodology, syllabus. Introduction to the "Design Thinking" methodology. Introduction to the Business Model Canvas.

Dedication

Session 2: SWOT analysis. Business opportunity analysis methodologies. Methods of documentary research. Introduction to the Value Proposition Canvas. Definition of User Person. Session 3: How to talk to a potential user? Based on the book "The Mom Test". Session 4: Networking with actors in the field of civil engineering.

Specific Objectives

Understanding the main challenges in the field of civil engineering

Dedication

Session 5: Definition of the challenges to be addressed and formation of the teams.

Specific Objectives

Definition of the challenges to be addressed

Dedication

Session 6: Brainstorming and creativity techniques.

Dedication

Session 7: Methods and sources of funding. Introduction to the different business models and pricing techniques. Session 8: Distribution channels. Customer relations. Introduction to the key concepts of CAC (customer acquisition value), churn (customer attrition), LTV (customer lifetime value) Session 9: Models of intellectual property protection. Technological surveillance. Search and analysis of competitors. Session 10: Quantification of the target market. TAM, SAM, SOM. Session 11: Management and team models. Introduction to the Shareholders' Agreement. Session 12: Financial projections. Profit and Loss Accounts (P&L). Balance sheet. Session 13: Storytelling and pitching

Dedication

Final pitch. Oral defense

Dedication